This is what I do without a brief.

Going from my clothing brand called Lásseo, a handful of music productions under the name of Hookage, some graphic design, and a camera that's basically become an extra limb by now.

Lásseo

A fashion brand I started from scratch, mixing Spanish heritage with streetwear and a more timeless, relaxed approach to fashion.

From the identity and products design to the visual direction and communication, Lásseo became a playground to explore every part of building a brand.

Hookage

Almost 10 years of making music under the name Hookage.

It started as a hobby and slowly turned into a big part of how I express myself creatively. From producing and composing to experimenting with different sounds, Hookage has always been a place to try things, make mistakes and just create.

Graphic Design

Some of my most recent graphic design projects where I like to mess around with ideas, styles and different ways of making things look good.

 Lately, I’ve also been getting into motion graphics and playing around with creating AI tools, seeing where they can take my ideas and add something new to the process.

Photography & Video

I’ve always enjoyed taking photos and making videos, whether it’s for a project or just because I came across something worth capturing.

It’s something I do for fun, to experiment and keep learning along the way.